Where is this all going?

Writing that isn’t a case study or a playbook entry — just me trying to work out where things are headed.

Most of what I do professionally is bounded: a product, a team, a decision that has to get made this quarter. These pieces are the opposite. They start with something I ran into, or something that bothered me, and follow it out to see what it might mean.

I don’t have the answers here. That’s rather the point of the question.


Posts

Meta Thought I Was a Bot

Meta Thought I Was a Bot I had a very simple goal. I wanted to spend money advertising a new product on Instagram. That’s the whole ambition. I have a product called Trudee — software for contractors — and I...

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The Great AI Refactor

The Great AI Refactor I’ve been writing software for thirty years, so the word that keeps coming to mind for what AI is doing to companies isn’t automation. It’s refactor. When you refactor a piece of software, you keep what...

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